SEO Analogies

Meta-Tags are like a way of getting out of a dark room.  Meta-Keywords are the flashlight creating a way for you to see where you need to go.  A flashlight by itself won't do much which is where the title tag comes in.  The title tag creates a door to get out of the room.  Finally, the meta-description is the light coming under the crack of the door to encourage people to step through.

Meta-Tags are like a three headed dragon.  While one may be more important than the others, if you take one away, the dragon just doesn't seem to be that dangerous.

If each part of the meta-tag had a persona, it would look something like this...

-  Meta-Description:  The slimy car salesman (sometimes the meta-description "sells" the user on clicking through)

-  Meta-Keywords:  The old grandpa who tries to give advice that nobody (Google) listens to

-  Title Tag:  The big time CEO that has the most influence of all...  (Out of the three parts, the most important)

Reciprocal links are like somebody committing voter fraud to vote Republican and Democrat.

Paid links are like lobbyist groups swaying the opinion of a senator.  It's a little dirty, not ethical, but can still get the desired outcome.

Targeting a two word, highly competitive keyword for a website lacking backlinks is like pushing a rock to the top of a hill only to watch it roll down the other side.  It doesn't matter what tactic you use, you're probably not going to get far.

A social network strategy for clients is like an old grandma behind the wheel of a Ferrari.  There's a lot of potential but you have to find the right driver.