Blogs

Online marketing is a constantly changing landscape and social media has been a big part of this in the past few years. Blogging, Twitter, Facebook, LinkedIn and several others have all become the norm for anybody trying to be involved with social media marketing. The education industry has started to tap into this market realizing they can send their message out to a targeted audience.

When I talk to current and potential clients about different aspects of SEO I find it easiest to put things into some sort of analogy (as you can see from  my previous post).  This is a story of a potential client that contacted me about 9 months ago.  They were interested in an SEO campaign but felt they really didn't need it at the time.  He was concerned about ranking for a particular keyword but thought he could wait to captilize on it.  I tried to describe this clients situation as a relationship with that "one" girl you always wonder what w

A lot of times business owners and directors of marketing find themselves questioning how legitimate their SEO campaign is truly helping their marketing efforts. You have to make sure that success isn't merely measured on increased traffic and leads (while that is very important) it shouldn't be the ultimate factor in determining a strong campaign.

So this is somewhat of an "on the fly" blog post.  I recently came across a news update that Google will allow for people to embed scripts within videos.  It is meant to help those that are visually impaired.  Soooo....  Spammers, SEOers, and every internet marketing specialist under the sun, get ready to take advantage of this new feature. 

In recent months I have been seeing a very common theme begin to arise with outside clients which is online SEO reputation management.  While reputation management isn’t that “new” to what SEO Specialists have to deal with, it is becoming a more frequent problem because of the high authority sites offering users to post just about whatever they want.  Here are a few of the strategies I have seen that have been used and my thoughts on their effectiveness.  For arguments sake, let’s assume our imaginary client only has one or two negative posts ranking f

Meta-Tags are like a way of getting out of a dark room.  Meta-Keywords are the flashlight creating a way for you to see where you need to go.  A flashlight by itself won't do much which is where the title tag comes in.  The title tag creates a door to get out of the room.  Finally, the meta-description is the light coming under the crack of the door to encourage people to step through.

Meta-Tags are like a three headed dragon.  While one may be more important than the others, if you take one away, the dragon just doesn't seem to be that dangerous.

In the past 2 months since Microsoft's search engine Bing decided to make its presence known in the world of search engines, we have seen some definite changes in the market.  While Google is still King in the land of search, Bing has started its own tiny village modeled to take up the lowly position of Prince.  Since Google came onto the scene, Yahoo has enjoyed being second best and maintaining that position with little competition until the Big Bing Theory came along.  It is hard to make an argument that Bing provides more relevant search results or that it has more useful

I would like to start this article off with two acknowledgements… 1) I know there have been numerous articles written about which method is better, SEO or PPC. I’m not going to make an argument over which is the best because I believe they work extremely well together in tandem (like a two headed dragon) 

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