Letting that "One" Go... And How To Avoid It

When I talk to current and potential clients about different aspects of SEO I find it easiest to put things into some sort of analogy (as you can see from  my previous post).  This is a story of a potential client that contacted me about 9 months ago.  They were interested in an SEO campaign but felt they really didn't need it at the time.  He was concerned about ranking for a particular keyword but thought he could wait to captilize on it.  I tried to describe this clients situation as a relationship with that "one" girl you always wonder what would have happened if you had done things differently.  You wonder if you had said the right thing, made better decisions, it might have turned out differently.  Well this guy was having this same experience but with this "one" keyword he had put off dealing with and trying to rank for it 9 months ago.

Now several months later he contacted me again and said he was ready to move forward with the SEO campaign (focusing on that one keyword).  I informed him that the search result scenery had changed around this keyword and it wouldn't be as easy to rank for as it would have been 9 months ago.  He understood but sounded like the guy who realized he had let the one special girl get away and he knew it could have all been avoided if he had made one different decision.  Now, he had a website that was missing out on a keyword that was driving 9,000 hits a month of very targeted traffic.

It is never fun to realize your mistakes and how easily they could have been avoided, especially when it is something as easy as doing the right thing.  Now he is in the "rebuilding" stage of his SEO relationship and is trying to gear his website to rank for this one keyword.  He is behind the game and unfortunately for him, the "one" might have already moved onto something bigger and better.  My recommendation is don't hesitate in your decision because its never fun to mend a relationship when you can just keep it healthy from the beginning.  Good Luck!